The Business of Writing
This post is about the business of writing because writing is a business. I’m going to do my best to look at the numbers of publishing.
Author Buzz UK talked about the shocking truth of author earnings earlier this year. In that
Routes to publishing
There are two routes you can go down when seeking to publish.
- Traditional Publishing
Traditional publishing tends to work better with a literary agent. That’s not a universal rule but that seems to be the general advice. The big advantage of this approach is that they do the stuff you do not want to do. They just take care of cover, promotion (maybe), and so forth.
Self-publishing requires a lower number of sales for the same profit. You will need to arrange your own proofreading and copy editing. Your sales are going to be more dependant on ebooks but you will take a lot more money per sale. This is where the business of writing really starts to matter.
Profit and Loss
The profit and loss estimate of a book is a tool used to guess how well a book will sell. It works like this. Someone looks at the number of books that sold for a book similar to your book. The cost of the print run needed to sell that less the earnings is the profit and loss.
This works because books are largely a commodity item that does not fluctuate in price. So getting the right number in the initial print run matters. You want to go for the biggest run with the cheapest cost per unit. However, you don’t want too many (nor too few) books left.
Percentage of cover price
The percentage you can get is the slice of the pie you are going to get per sale. With self-publishing, you will generally get the highest percentage of cover price. The business of writing is not as simple as “get the best percentage” because 70% of £100 is still less than 15% of £1000.
Generally, you are going to get a much smaller percentage of cover price with traditional publishing but you may sell so much more (and get an advance).
Small and independent press tend to sit int he middle. They don’t necessarily have the same marketing power but they can sometimes offer a much better percentage.
Getting traction to attract publishers
Marketing is expensive. Publishers usually have a very limited budget for marketing. Anything you can do to get free marketing (aka publicity) makes you more attractive. This is because publicity sells books.
If you can get a good following on Twitter, Facebook, or a blog that’s great. A good following is not a massive number of people but a large number of people that are interested in what you have to say.
Where is the money?
In the business of writing, the big question is where is the money? Some people will try to answer that romance, or YA, or something is the big “it”. The truth, though, is that the money is in sequels. Sequels sell easily because the first book creates a market for the other books to sell.
Once you have written and published a book – write another one. And then another one.
The Business of Writing with Brandon Sanderson